- Recognize Bay Area individuals and organizations for their achievements in architecture and design
- Celebrate the work of architects and related professionals from afar who contribute to the framework of the local built environment
- Inform the public of the breadth and value of architectural practice
Awards will be given in three main categories—Architecture, Interior Architecture, and Unbuilt Design—and the jury may choose to recognize projects that exhibit special achievements in four concentrations—Historic Preservation, Social Responsibility, Technology Excellence, and Urban Design.